Behaviour, Not Taste
Where people stop, on which template, on which device.
Website Design Audit
Website Design Audit That Measures Instead of Offering Opinions
A design audit that lists what the reviewer would have done differently is an opinion with a report cover. A website design audit should measure: where visitors actually stop, what is slow and by how much, what an unbriefed person understands from the page, and which of those findings is worth acting on first.
Every Finding Has Evidence Behind It
A finding without a measurement is a preference, and preferences do not justify a budget.
Performance Measured
Field data from real visitors, not only a lab score.
Comprehension Tested
What a first-time visitor takes from the page.
Ranked by Impact
Thirty findings of equal weight is not a report, it is a list.
Actionable
What to change, where, and what to expect from it.
Audit, Explained
What Gets Measured?
Four things, and each produces evidence rather than an opinion.
Request an Audit →- 1
Behaviour
Drop-off by step, template and device, from your own analytics.
- 2
Performance
Load and interaction, in the field and in the lab.
- 3
Comprehension
What people understand, tested rather than assumed.
- 4
Accessibility
Keyboard, contrast and structure, checked manually as well as automatically.
What a Design Audit Covers
Measurement across behaviour, speed, comprehension and access.
For the search side of the same site, see SEO audit.
How We Audit
Measure, test with people, rank, report.
Gather Data
Analytics, field performance and search position.
Test With People
Real tasks, watched, on real devices.
Check Access
Keyboard and structure, manually.
Rank Findings
By expected impact, not by how easy they are to write up.
Report
What to change, where, and why it is ranked there.
Method
Why Unranked Findings Are Not Useful
A list of thirty problems presented as equals leaves the reader to guess where to start.
What is wrong with a long list?
Audits are frequently judged on length, so they include everything findable — which mixes a broken mobile checkout with an inconsistent heading margin.
Presented at the same weight, the reader works from the top, and the top is usually ordered by section rather than by consequence.
Ranking forces the harder judgement: which two or three findings, if fixed, would change the outcome. That is a shorter and considerably more useful report.
Why test with people rather than review?
Because an experienced reviewer knows what the page means and cannot un-know it. They can identify mechanical problems and cannot judge comprehension.
Watching five people attempt a real task on the site surfaces things no review does — the label read as something else, the step nobody notices, the assumption the page makes about prior knowledge.
It is not expensive and it converts opinion into observation, which is the difference between a report that gets argued about and one that gets acted on.
Questions,answered.
A website design audit measures how a site performs — behaviour, speed, comprehension and accessibility — and ranks the findings by expected impact rather than listing them equally.
Every finding has a measurement behind it. A reviewer's preferences are not evidence, and they do not justify a budget or survive an internal argument.
Where the scope allows, yes. An experienced reviewer knows what the page means and cannot judge comprehension; watching five people attempt a task surfaces what review cannot.
Fewer than most audits produce, and ranked. The useful output is which two or three changes would alter the outcome, not a list of everything findable.
Partly — structure and performance overlap. For a full examination of search visibility see SEO audit.
Still deciding if website design audit is right for you?
Talk to UsThirty Findings, All the Same Size
Audit reports are usually judged by weight. A long document feels thorough, and a short one feels like it missed something, so audits include everything that can be found.
The result puts a broken mobile checkout on the same footing as an inconsistent margin. Both are findings, both are described in a paragraph, and the reader has no way to tell which one is costing money.
Deciding which three findings actually matter is harder than listing thirty, and it is the only part of the exercise the client can act on.
Free Initial Review
Find Out What Your Site Is Actually Doing
Send us your site and access to your analytics. We will measure where visitors stop and rank what is worth changing.
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Enhance Your Brand Potential At No Cost!
- Expect a response within 24 hours
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- Dedicated product specialists