Crawl Errors & Links
Broken paths and redirect chains leaking your ranking power.
SEO Audit Services
Know Exactly Why Your Site Isn't Ranking with a Full SEO Audit
You cannot fix what you cannot see. An SEO audit shows the real reasons your rankings are stuck — the crawl errors, thin pages and missed keywords hiding beneath the surface. Our website SEO analysis covers every layer, then hands you a plan your team or ours can act on, right down to the technical SEO fixes.
What an SEO Audit Looks For First
Thin Content Pages
Pages too shallow to rank for anything you actually sell.
Missed Keywords
Searches your competitors own that you never targeted.
Why Choose Skyline Grow for Your SEO Audit
Most audits are automated PDFs nobody acts on. Ours is done by real experts who tell you what matters, what doesn't, and what to fix first.
Human Analysis
A senior SEO reads your site, not a tool spitting out 400 warnings you cannot act on.
Prioritized Fixes
Every finding is ranked by impact, so you know exactly what to do on Monday morning.
Plain-Language Report
No jargon dump. You get what is broken, why it matters, and what it costs you.
Full-Site Coverage
Technical, on-page, content and off-page — the whole picture, not one slice.
Action Plan Included
The audit ends with a roadmap, not a sales call.
What an SEO audit actually inspects
An audit is worth its cost only if it produces findings somebody can act on. General observations do not qualify. Every item below produces a specific result — a count, a list of URLs, or a documented failure with a location attached — so each finding can be verified rather than accepted on trust.
Crawl accessibilityWhich URLs a crawler can reach, and which are unreachable from any link
Indexation coveragePages eligible for indexing against pages actually indexed
Status codesEvery 4xx, 5xx and redirect chain found in the crawl, listed by URL
Canonical integritySelf-referencing canonicals, conflicts, and canonicals pointing elsewhere
Duplicate signalsRepeated titles, descriptions and H1s across the site
Robots and meta directivesAccidental noindex, blocked resources, header-level directives
Sitemap accuracyURLs present, missing, redirecting or returning errors
Internal link distributionOrphans, weakly linked commercial pages, broken destinations
Content overlapPages competing for the same intent, compared on title, H1 and topic
Structured data validitySchema present, syntactically valid, and matching visible content
Core Web VitalsLab measurements, reported separately from field data
Search Console signalsCoverage and performance data — REQUIRES GSC ACCESS
The last row is a genuine limitation rather than a formality. Without Search Console access, an audit can establish what a site does and cannot establish how Google is currently treating it — impressions, queries, coverage states and manual actions are all unavailable. Any audit claiming those findings without access is inferring them.
SEO Audit, Explained
What Is an SEO Audit?
A full health check of everything that decides your rankings. It covers four areas:
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Technical Health
Crawlability, indexation, speed and structure
- 2
On-Page SEO
Titles, headings, content depth and internal links
- 3
Content Quality
Depth, relevance and gaps against competitors
- 4
Authority
Backlink profile strength and toxic link risk
Everything Included in Our SEO Audit
A complete diagnosis, handled end to end.
Technical SEO Audit
Crawl errors, indexation problems, redirects and Core Web Vitals across every page.
On-Page Analysis
Titles, meta descriptions, header structure and keyword targeting, page by page.
Website SEO Analysis
Site architecture, internal linking and how ranking power flows through your site.
Content Gap Review
The searches your competitors rank for that you have no page to answer.
Backlink Analysis
Profile strength, referring domains and any toxic links dragging you down.
Keyword Analysis
What you rank for now, what you should target, and the realistic path to get there.
Competitor Benchmarking
Where you sit against the three sites currently beating you.
SEO Report
A plain-language document your whole team can read and act on.
SEO Audit Checklist
The prioritized fix list — what to do first, second, and what to ignore entirely.
Findings are implemented by the relevant service — usually technical SEO, on-page SEO or off-page SEO — rather than bundled into the audit fee.
Visibility, Health, Opportunity
Every finding in your report maps to one of these three:
Visibility
How much of your market can currently find you in search.
Health
Whether your site is technically able to rank at all.
Opportunity
The rankings within reach that you are not yet claiming.
How Our SEO Audit Process Works
Deep Analysis
We crawl every page and pull data from Search Console, analytics and rank trackers.
Prioritize Findings
Every issue gets scored by impact and effort, so the list is ordered by what actually pays.
Deliver the Report
You get a plain-language report and a walkthrough call — not a PDF dumped in your inbox.
Guide the Fixes
We stay available while your team implements, or we implement it for you.
When an audit is the right first step
An audit is diagnostic. It is worth paying for when the problem is not yet defined, and it is a delay when the problem is already known and simply needs fixing.
Sites that lost visibility without an obvious cause
The clearest case for a diagnostic. A drop can come from a technical change, a content change, an algorithm update or a lost link profile, and the responses are entirely different. Guessing wrong costs months.
Businesses about to rebuild or migrate
The highest-value timing and the one most often skipped. A migration without a pre-migration inventory of what currently ranks and what links to it is how sites lose visibility they had earned over years. This should run before development starts, not after launch.
Sites that have never been reviewed
Where the site was built for people rather than crawlers and nobody has checked the basics. These audits usually find a small number of high-impact problems rather than a long list, because nothing has been deliberately broken.
Businesses inheriting an existing site
New leadership or a new agency starts with the previous team’s account of things. An audit substitutes an evidenced baseline, which is faster and less political than reconstructing the history from opinion.
Large sites with recurring problems
Where template-level issues repeat across thousands of URLs and fixing them individually is impractical. The audit’s job here is to identify the pattern rather than enumerate every instance, which usually points at technical SEO work at the template level.
Audits, Explained
What an Audit Can and Cannot Tell You
The questions businesses ask before commissioning an audit, answered without the certainty the category usually implies.
Findings without priority are not a deliverable
An audit that returns a hundred observations has moved the work rather than done it. The client now has to decide what matters, which is precisely the judgement they were paying for. This is the most common failure in commissioned audits, and it is why so many are read once and filed.
Useful prioritisation combines two independent axes: how much the problem is costing, and how much fixing it costs. A directive accidentally blocking a commercial section is severe and trivial to fix, so it goes first. A recommendation to restructure a site’s architecture may be correct and belongs in a planned programme rather than in a list of quick wins.
The category needing most discipline is the one that is cheap and inconsequential — missing alt text on decorative images, minor title length variations. These are satisfying to complete and change nothing, and a team working from an unsorted list will spend its effort there because the items are easy.
What an audit can establish and what it cannot
An audit can establish what a site does: what a crawler can reach, what directives are set, where duplicates exist, what schema is present, how the internal linking distributes. All of this is observable from outside and verifiable by anyone repeating the crawl.
It cannot establish why a specific page ranks where it does. Search results are produced by systems nobody outside Google can inspect, influenced by competitors, links, intent matching and factors that change without notice. An audit that asserts a specific cause for a specific ranking is offering a hypothesis in the language of a finding.
It also cannot supply data it has no access to. Search volume, keyword difficulty and competitive metrics come from third-party tools; impressions, queries and coverage states come from Search Console. Where those are unavailable, the honest audit marks them VALIDATION REQUIRED rather than substituting an estimate that reads like a measurement.
Auditing before a migration rather than after
The most expensive SEO failures happen during site migrations, and they are almost entirely preventable. A site that has accumulated visibility over years carries that value in specific URLs, specific pages and the links pointing at them. A rebuild that changes addresses without mapping them discards it.
The pre-migration inventory is the deliverable that prevents this: every existing URL, which ones receive organic traffic, which ones have external links, and what each one is about. That inventory becomes the redirect map, and it is the only way to verify after launch that nothing was lost.
Doing this afterwards is substantially harder, because the old site no longer exists to be crawled. Reconstructing it from archives and log files is possible and incomplete, which means some proportion of the previous equity is unrecoverable. The cost difference between doing this before and after is large enough that it should be non-negotiable in any rebuild.
Questions, answered.
A full audit takes 48 hours to about a week depending on site size. You get a walkthrough call, not just a document.
The initial audit and strategy consultation are free. Full implementation is quoted separately based on what we find.
No. The report is yours either way — your in-house team or another agency can implement it.
New sites, established sites, ecommerce stores and local businesses. The checklist shifts, the rigour does not.
Sometimes it does, and we say so plainly rather than selling optimisation around a platform that cannot support it. That conversation moves to web development or a website redesign, and what a redesign actually involves covers what that means in practice.
It depends on the size of the site and how much access is available. A small brochure site is a different exercise from a large ecommerce catalogue with faceted navigation and thousands of URLs. What extends it most is investigating anomalies — a crawl finding thousands of unexpected URLs usually indicates a parameter or pagination issue that needs tracing rather than listing.
Crawl access to the live site is the minimum and covers most technical findings. Search Console access adds what Google is actually seeing — coverage states, queries and impressions — and without it those sections are marked REQUIRES GSC ACCESS rather than estimated. Analytics access allows findings to be prioritised by what is actually earning traffic. Server logs, where available, show what crawlers genuinely request.
It can report positions observed at a point in time, and those are less useful than they appear — results vary by location, device, personalisation and time, so a single reading is a snapshot rather than a fact. Volume, difficulty and CPC figures come from third-party tools; where those are not authorised, they are reported as VALIDATION REQUIRED rather than estimated.
Those are separate pieces of work and it is worth being clear which you are commissioning. An audit produces the diagnosis and the priority order. Implementation depends on what the findings are — some are content changes, some are template changes requiring development, and some are decisions the business has to make. The audit should say which is which so the remediation can be scoped honestly.
A full audit is warranted on events rather than on a schedule: a migration, a significant traffic change, a platform switch, or inheriting a site. Between those, targeted monitoring of crawl errors, indexation and Core Web Vitals catches most problems earlier and more cheaply than a repeated full audit, which tends to re-report the same known issues.
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