Real People
Named, with photographs and roles. It is the most checked thing on the page.
About Page Design
About Page Design That Answers Who You Actually Are
The about page is one of the most visited pages on most sites, and it is usually written about values rather than people. About page design should answer the questions visitors are actually there for: who does the work, how long you have been doing it, where you are, and whether you look like a business worth trusting with a decision.
We Answer the Questions People Arrive With
People visit an about page to check something specific, not to read a mission statement.
Verifiable Facts
Founded when, based where, what you do. Not adjectives.
No Invented History
Nothing about scale, awards or milestones that is not true.
Location Stated
Where you actually are, which is checked more than most businesses expect.
A Route Onward
Because this page is often the one before contact.
About Page Design, Explained
Why Do People Visit It?
Four checks, and none of them is your values.
Discuss Your About Page →- 1
Are You Real?
A registered business with people and an address.
- 2
Who Would I Deal With?
Named individuals rather than a stock photograph of a meeting.
- 3
Do You Know This Work?
Experience, stated factually.
- 4
Where Are You?
Checked more often than most businesses expect, and often decisive.
What About Page Design Covers
The facts, the people, and a route onward.
For professional services, this pairs with law firm and financial website design.
How We Design About Pages
Establish the facts worth stating, then present them in the order people check.
Gather the Facts
What is true and verifiable about the business.
Structure by Question
In the order visitors check them.
Introduce the People
Named, with roles and real photographs.
Mark Up the Details
Organisation data for search.
Add the Route Onward
To contact or services.
Substance
Why Values Statements Do Not Work Here
They are unfalsifiable, and unfalsifiable claims carry no information.
What is wrong with "we value integrity"?
No business claims otherwise, so the statement distinguishes nothing. A reader cannot use it to compare you with anyone.
It also occupies the space where a verifiable fact could sit — founded in a particular year, a named person with a specific background, a location.
Facts do the work values statements are meant to do. A named team with real photographs signals more about reliability than any adjective.
Why do people check the address?
Because it establishes that the business is real and locatable, and for many buyers it also affects the decision — time zone, jurisdiction, whether a meeting is possible.
Sites that avoid stating a location invite the conclusion that there is a reason for the avoidance, which is rarely the impression intended.
Where the honest answer is that the business operates remotely or serves a region rather than a place, saying that plainly is better than saying nothing.
Questions,answered.
About page design structures the page around what visitors actually check — who the people are, what the business is, where it is based, and how long it has done this work.
Real ones, yes. Named people with photographs and roles are the most checked element on the page and signal more about reliability than any values statement.
Because no business claims the opposite, so the statement distinguishes nothing. Verifiable facts do the work values statements are meant to do.
Yes, and plainly. Avoiding it invites the conclusion that there is a reason. Where you operate remotely or serve a region, saying that is better than saying nothing.
It carries the organisation details worth marking up, and it is often the page where business identity is established. It is rarely a ranking page in itself.
Still deciding if about page design is right for you?
Talk to UsNobody Claims the Opposite
About pages fill up with values: integrity, quality, putting the customer first, a passion for the work. Each is written sincerely and each is true.
None of it is usable, because no competitor claims the opposite. A reader comparing three suppliers reads the same values three times and learns nothing that separates them.
What separates them is a named person with a real background, a year the business started, and a place it operates from — the things that can be checked, and which most about pages leave out to make room for the values.
Free Page Review
Find Out What Your About Page Says
Send us your about page. We will tell you what a visitor can verify from it and what is taking up space without saying anything.
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