Total Visible Early
Delivery and any charges shown before the first field.
Checkout Page Design
Checkout Page Design That Shows the Total Before It Asks
Most checkout abandonment is not caused by difficulty. It is caused by a surprise — a delivery charge that appears at step three, a registration requirement nobody expected, a total that is not what the basket said. Checkout page design is mostly the work of removing those surprises and asking for less on the way.
We Remove the Surprises
Abandonment clusters at the moment something unexpected appears.
Guest Checkout
Forced registration is one of the most costly requirements in ecommerce.
Fewer Fields
Address lookup, sensible defaults, nothing collected that is not needed.
Errors That Help
Inline, specific, and not clearing the form.
Mobile Payment
Wallet options, correct keyboards, one-thumb operation.
Checkout, Explained
Where Do People Leave?
Four moments, and three are avoidable by design.
Discuss Your Checkout →- 1
The Delivery Cost
Appearing later than expected. The single largest cause.
- 2
The Account Requirement
Being asked to register to buy something once.
- 3
The Long Form
Fields that are not needed to fulfil the order.
- 4
The Error
A rejection that does not say what to fix, or clears what was typed.
What Checkout Design Covers
Cost transparency, form reduction, and error handling.
The payment integration behind it is covered by payment gateway integration.
How We Improve Checkouts
Measure per step, remove the surprise, reduce the asking.
Measure Per Step
Where people leave, on which device.
Surface the Total
Delivery and charges before the first field.
Remove Requirements
Registration, and any field not needed to fulfil.
Fix the Errors
Specific, inline, and non-destructive.
Verify
Re-measured per step after each change.
Cost
Why Late Delivery Charges Cause Abandonment
It is not the amount. It is that the number changed after the decision was made.
What is the psychological cost?
A buyer decides to purchase at a price. A charge appearing three steps later re-opens a decision they had closed, and re-opened decisions frequently go the other way.
The same charge shown on the product page is usually accepted without comment, because it was part of the original calculation.
This is why the fix is showing it earlier rather than reducing it. The amount was rarely the problem; the timing was.
Why does forced registration cost so much?
Because it asks for a commitment the buyer did not want in exchange for one they did. Someone buying a single item does not want an account with your store.
It is usually justified by wanting the customer record, which is obtainable anyway — the order already captures an email address, and an account can be offered after the purchase completes.
Guest checkout with a post-purchase account offer gets both, and it is one of the few changes in ecommerce that reliably helps across almost every context.
Questions,answered.
Checkout page design covers cost transparency, guest checkout, form reduction, payment options, error handling and mobile operation — the elements where abandonment concentrates.
Most often a delivery charge appearing later than expected, or a registration requirement. Both re-open a decision the buyer had already made, and re-opened decisions frequently go the other way.
No. Offer one after the purchase completes. Forced registration is one of the most costly requirements in ecommerce and the customer record is obtainable anyway.
As few as the order genuinely needs. The step count matters less than what each one asks for and whether anything unexpected appears partway through.
Inline, specific about what to fix, and non-destructive. An error that clears the form is worse than the original problem and is a common cause of abandonment at the final step.
Still deciding if checkout page design is right for you?
Talk to UsThe Charge Was Not the Problem
Delivery charges get blamed for abandonment, and the usual response is to reduce them, absorb them, or set a free-delivery threshold.
The same charge shown on the product page is generally accepted without comment. It was part of the price the buyer decided to pay, and the decision was made with it included.
What causes the abandonment is a number changing after the decision was closed. Moving the charge earlier costs nothing and does more than reducing it — because the amount was never what people objected to.
Free Checkout Review
Find Out Where Your Checkout Loses Orders
Send us your checkout. We will walk it on a phone, measure the drop-off per step, and tell you where the surprises are.
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