Phone First
Designed at 360px and checked there, not scaled down from a desktop layout.
Small Business Web Design
Small Business Web Design Built for How People Actually Arrive
Most people reach a small business site on a phone, from a search, wanting four things: what you do, whether you cover them, roughly what it costs, and how to get hold of you. Small business web design should answer all four before they scroll — because if it takes work, they go back and try the next result.
We Design for the Thirty-Second Visit
A small business site rarely gets a careful reader. It gets someone comparing three options quickly.
Contact Immediately Obvious
A tappable number and a short form, not a link in a footer.
Coverage Stated
Where you work, in plain words, because that is the second question.
Honest About Price
A range or a starting point beats silence, which reads as expensive.
Fast on Mobile Data
Because the visit happens on a phone signal, not office broadband.
Small Business Design, Explained
What Does the Visitor Want?
Four answers, in this order, and usually within one screen.
Discuss Your Site →- 1
What Do You Do?
Specifically. "Digital solutions" answers nothing.
- 2
Do You Cover Me?
The area you serve, named. It is the most common reason people leave.
- 3
What Does It Cost?
A range or a starting point. Silence is read as unaffordable.
- 4
How Do I Reach You?
One tap. Not a contact page, a form and a wait.
What a Small Business Design Covers
A small site that does its job, built to be updated by you.
Being found locally is covered by SEO for small business.
How We Design Small Business Sites
Start with the calls you get. The site should answer them before the phone rings.
Learn the Questions
What callers ask first, which is what the site should answer first.
Plan a Small Site
Fewer pages, each with a purpose.
Design on a Phone
Because that is where it will be seen.
Write Plainly
What you do, where, and roughly what it costs.
Hand Over
Editable by you, owned by you.
Content
Why Not Showing Prices Costs Enquiries
The reasoning for hiding them is sound. The result is usually fewer of the enquiries you wanted.
What happens when price is absent?
Visitors assume the worst, or they assume you are hiding something. Either way, a proportion leave for a competitor who gave them a number.
The ones who do enquire are unfiltered, so you spend time quoting for people who were never in range. The enquiry count looks healthy and the conversion rate does not.
A starting point or a range solves both. "Most projects start around X" costs nothing, filters the enquiries, and reads as confidence rather than evasion.
Why does coverage area matter so much?
Because it is a disqualifying question. Someone forty miles away wants to know immediately whether to keep reading, and a site that never says forces them to guess or ask.
Most leave rather than ask. The ones who ask cost you a reply to say no.
Naming the area — towns, a radius, a region — takes one line and removes both problems. It also gives search engines something concrete about where you operate.
Questions,answered.
Small business web design builds sites sized to what a small business needs: clear services, stated coverage, obvious contact, fast on a phone, and editable without a developer.
Usually five to ten. One per service you want enquiries for, one per location if you serve several, about, and contact. Extra pages should each earn their place.
A range or a starting point, in most cases. Silence is read as expensive, and it means quoting for people who were never in range. A number filters enquiries and reads as confidence.
It needs to be designed for mobile, which is different from working on it. Most small business visits arrive on a phone from a search, and a scaled-down desktop layout handles that badly.
You should be able to. A site that requires a developer for a price change stops being updated, and it is out of date within a year — see small business web development.
Still deciding if small business web design is right for you?
Talk to UsThey Are Comparing You to Two Other Tabs
Small business sites are usually reviewed by their owner, on a desktop, with full attention and complete knowledge of what the business does.
They are used by someone on a phone who has three search results open, no context, and about thirty seconds of patience. They are not reading; they are eliminating.
A site that answers what, where, roughly how much and how to call — visibly, before any scrolling — survives that elimination. One that opens with a mission statement does not.
Free Site Review
See Your Site the Way a Caller Does
Send us your site. We will look at it on a phone and tell you how long it takes to find what you do, where you cover, and how to reach you.
Claim Your Free Marketing Audit
Enhance Your Brand Potential At No Cost!
- Expect a response within 24 hours
- NDA available upon request
- Dedicated product specialists