No Retainer Attached
The recommendation stands on its own.
Social Media Consulting
Social Media Consulting for Teams Doing the Work Themselves
Some organisations need someone to run their social media. Others have a capable team and need a clear answer about what to do, what to stop, and how to structure it. Social media consulting is for the second case — advice you can act on internally, without an execution contract attached to it.
The Advice Is the Deliverable
A consultation whose real purpose is to sell a retainer is not consulting.
Honest About Fit
Including telling you a channel is not worth it.
Built for Your Team
Scoped to the capacity you actually have.
Written Down
Something the team can work from after we leave.
Training Where Useful
So capability stays in-house.
Consulting, Explained
What Can Consulting Settle?
Four questions in-house teams commonly need answered.
Book a Consultation →- 1
Which Channels?
Where to be, and where to stop.
- 2
What to Publish?
A content approach the team can sustain.
- 3
How to Structure It?
Roles, process and approval that does not stall.
- 4
How to Measure?
What to report and what cannot be attributed.
What Consulting Covers
A review, a recommendation, and support to implement it internally.
If you would rather we ran it, social media management covers that.
How Consulting Works
Understand the team, review what exists, recommend what fits.
Understand Capacity
Who does this and how much time they have.
Review What Exists
Accounts, output and results.
Recommend
Channels, content and cadence that fit.
Design the Process
Roles and approval that will not stall.
Train and Hand Over
So the team can run it.
Scope
Why Most Social Plans Fail on Capacity
They are written against ambition rather than against available hours.
What does an over-scoped plan do?
It is followed enthusiastically for about six weeks, then partially, then abandoned — at which point the team concludes social media does not work for them.
What did not work was a plan requiring twenty hours a week from someone with four, which was apparent at the point it was written.
Scoping to actual hours produces a smaller plan that survives. It is less impressive to present and it is the only version that gets executed.
Why does approval process matter?
Because social content is time-sensitive, and an approval chain designed for advertising kills it. A post that needs three sign-offs is published four days after it was relevant.
It also discourages the team from proposing anything responsive, so the output becomes safe, scheduled and inert.
The workable arrangement is usually pre-approved formats and a documented tone, with sign-off reserved for anything genuinely sensitive — which is much less than most processes assume.
The Plan Needed Twenty Hours a Week
Social media plans get written against what good practice suggests: four platforms, daily posting, a content calendar, community management, monthly reporting.
It is presented, approved, and handed to a marketing coordinator who has about four hours a week for social among everything else they do.
Six weeks later it has quietly stopped, and the organisation concludes social media does not work for their sector — having tested only whether one person can do five people's work.
Free Consultation
Talk Through What Your Team Should Do
Tell us who handles social and how much time they have. We will recommend something that fits, or tell you to stop.
Claim Your Free Marketing Audit
Enhance Your Brand Potential At No Cost!
- Expect a response within 24 hours
- NDA available upon request
- Dedicated product specialists
Social media consulting provides strategy, structure and training for teams doing the work themselves — channel choice, content approach, process design and measurement, without an execution retainer.