Procedure-Level Campaigns
Implants, orthodontics, cosmetic and routine care given their own budgets, because their economics are not comparable.
Dental PPC
Dental PPC Management That Directs Budget Toward High-Value Treatment
A check-up and an implant case are worth very different amounts, and an account that treats every enquiry as equivalent will fill the diary with the cheaper one. Dental PPC separates campaigns by procedure so budget can follow value, tracks the calls that make up most dental enquiries, and serves the emergency searches that convert immediately.
We Separate Campaigns by What the Treatment Is Worth
Dental accounts are usually built by service list rather than by value, so budget follows volume instead of revenue.
Calls Counted Properly
Dental enquiries are overwhelmingly phone calls, with duration thresholds so misdials do not inflate the numbers.
Emergency Intent Served
Same-day searches convert immediately and are frequently unserved by any local practice.
Tight Local Targeting
Patients choose by proximity. Presence-only targeting and an honest radius.
Insurance Queries Answered
High-intent searches that most practice sites answer three clicks deep, if at all.
Dental PPC, Explained
Why Does the Diary Fill With the Wrong Work?
Four causes, and they all trace back to an account that cannot tell treatments apart.
Review My Account →- 1
One Campaign for Every Treatment
Budget flows to whatever converts most cheaply, which is routine care rather than the cases the practice wants.
- 2
Calls Untracked
The majority of enquiries are invisible to the account, so it optimises on a minority.
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No Emergency Campaign
The highest-intent search in dentistry, and most practices have no ad for it.
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Broad Geography
Advertising to people who will not travel, at the same cost as those who will.
What Dental PPC Management Covers
Separated campaigns, proper call measurement, and geography drawn to who will actually attend.
The map results carry most dental discovery — see dental SEO.
How We Run Dental Accounts
The first question is which treatments the practice wants more of, because that determines the whole structure.
Treatment Priorities
Which procedures the practice wants to grow, and what each case is worth.
Measurement Setup
Call tracking with thresholds, plus form and booking conversions.
Build by Procedure
Separated campaigns, tight geography, and an emergency campaign.
Optimise Weekly
Search terms, negatives, and budget shifted between treatments on results.
Report by Value
Cost per enquiry per treatment, against what each case is worth.
Campaign Structure
Why Treatment Value Should Decide the Structure
Every account has a budget allocation. The question is whether it was chosen or inherited from whichever ads happened to get clicks.
Why separate high-value treatments into their own campaigns?
Budget is allocated at campaign level. Put implants and check-ups in one campaign and the money flows to whichever produces conversions most cheaply — which will be check-ups, because the search is more common and the decision easier.
The account looks efficient: more conversions, lower cost per conversion. The practice sees a busier diary of lower-value work and a quieter implant list.
Separated, each treatment gets a budget set deliberately and a cost-per-enquiry target that reflects what the case is worth. The implant campaign is allowed to look expensive, because it is.
How should calls be counted?
With a duration threshold, so that a fifteen-second wrong number does not count the same as a four-minute booking conversation. The exact threshold depends on how the practice answers the phone, but any threshold beats none.
Without call tracking at all, most of the account is invisible: dental enquiries come by phone far more often than by form, and an account optimising on forms alone is reading a minority of its own results.
Where the practice can indicate which calls became appointments, feeding that back is better still — the same logic as offline conversion import in B2B PPC.
Questions,answered.
Dental PPC is paid search for dental practices, with campaigns separated by procedure so budget follows treatment value, and call tracking configured because most dental enquiries arrive by phone.
Only the ones you want more of. Advertising routine care that already fills itself spends budget on demand you would have had anyway; the return is usually in the treatments with capacity and value.
Because budget is allocated per campaign. Pooled together, spend flows to whichever treatment converts most cheaply — which is almost never the one worth the most.
If you can see urgent patients, yes. Emergency dental searches carry the highest intent of anything in the category and convert almost immediately, and many local practices have no ad running for them at all.
Where you are comfortable doing so, price or finance messaging tends to improve qualification — it filters out enquiries that were never going to proceed. It has to be accurate and current, which is why some practices prefer to handle it on the landing page instead.
Still deciding if dental ppc is right for you?
Talk to UsA Busy Diary Is Not the Same as a Profitable One
Dental accounts are usually judged on enquiry volume and cost per enquiry, both of which improve when the account leans toward routine care. The numbers look better every month.
What those numbers do not show is treatment mix. A practice can double its enquiries, halve its cost per enquiry, and end the year with the same revenue and more chair time consumed.
Separating campaigns by procedure makes the mix visible and controllable. It usually makes the headline cost-per-enquiry figure look worse, which is the point — the figure was flattering because it was averaging across work of very different value.
Free Account Review
See Which Treatments Your Budget Is Actually Filling
Give us read-only access. We will show you how spend is distributed across treatments, whether calls are counted, and what each type of enquiry is costing.
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